An OTA perspective: Incentivizing customers through loyalty programs | By Josephine Wawira

An OTA perspective: Incentivizing customers through loyalty programs | By Josephine Wawira


Surviving in a highly competitive hospitality industry calls for definitive strategies to acquire prospective customers and convert existing ones into loyal brand ambassadors. One of the approaches that continue to play a winning role for hotels and other industry players are customized loyalty programs that easily help convert one-off guests into returning customers. The most important aspect of any incentive program that manages to influence guests’ booking behavior is its packaging, keeping in mind the customers’ diversity as well as individualism.

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