Experiences: The Taste for Intangibles | By Jeremiah Magone

Experiences: The Taste for Intangibles | By Jeremiah Magone


There’s been a big shift in consumer desires over the last 10 years… This isn’t something new, however. It’s something that the copywriting industry has been aware of for decades. But now it’s reached a real crescendo. I call this: “The taste for intangibles.” Here’s how these intangible desires can help fuel your success in the hospitality industry.

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