How Real Are the Challenges to Dethrone Google as the King of Hotel Distribution? | By Max Starkov

How Real Are the Challenges to Dethrone Google as the King of Hotel Distribution? | By Max Starkov


For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to retargeting to the mobile channel. Some search engine skeptics point to the “declining” number of hotel and travel searches, supposedly evident from Google Trends, as the ultimate proof of the demise of the search engines.

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