I learned about Joie de Vivre hotels and Chip Conley, its founder, when I first researched and wrote about Whole Foods. I was looking for new models of management and best practices outside our hospitality industry, and found this inspiring Hotel Company. Maybe Joie de Vivre hospitality is best known in the U.S, but it is certainly not well known enough in Europe and Asia. It is uncommon to find entrepreneurs like Chip Conley. In my career, I have never worked, nor seen people with such vision, ideas and mind-set in management.