Louvre Hotel Group has upgraded its centralized distribution strategy to enable its properties worldwide to access onward third party distribution with a fully automated solution with seamless rate updates including reservation delivery. The company, with more than 1100 properties, has selected RateTiger’s enterprise connectivity solution to implement two-way connectivity with Louvre’s MICROS Opera ORS reservation system for their Premiere Class, Campanile and Kyriad brands.
RateTiger will allow Louvre properties to update rates and inventory while retrieving booking data from strategic global travel distribution partners including Agoda, Orbitz, HotelSpecials.nl and Bookit.nl amongst others. To meet regional and local distribution requirements, Louvre Hotels will continue using RateTiger’s Channel Manager to take advantage of its vast distribution network of travel sites to allow hotels to focus on local market demand.
RateTiger, from eReMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography. Leveraging the flexibility of RateTiger, Louvre can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.
“One of our key goals as a Hotel company is to offer our hotels and franchisees a robust distribution network which enables them to manage existing partners efficiently and to capture incremental revenue by connecting with new partners across the world” , said Chinmai Sharma, vice president of revenue management and distribution, Louvre Hotels Group. “eRevMax is a great technology partner for us as it has the full suite of products and services to meet our global and regional distribution needs,” Sharma added.
“Working with Louvre Hotels Group reinforces our commitment to providing the global hospitality industry with market leading products and services to meet all their revenue and distribution needs,” said eRevMax COO Greg Berman. “Being trusted by another leading a global hotel chain to implement and manage its global distribution strategy demonstrates the importance of our role within the industry.”
The RateTiger enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, Wholesalers, Tour Operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software-as a Service (SaaS) model for the mid-market and Tier 1 hotel groups, counting Accor and NH Hoteles among its implemented client list.
eRevMax International is a premier security certified global software and services house. The company is one of the leading providers of online distribution, smart channel connectivity, market intelligence and revenue management solutions for the hospitality and travel industry. RateTiger and SimpleDistribution are the two main product brands. Incorporated in 2001, eRevMax serves over 6000 customers in over 100 countries and 1800 cities worldwide with offices and R&D Centres across continents.
About Louvre Hotels Group:
Following their respective purchase by Starwood Capital in 2005 and 2009, the alliance between Louvre HÃ´tels and Golden Tulip became Louvre Hotels Group in April 2011, making it a leader in the global hospitality market with more than 1,050 hotels in 42 countries ranging from 1 to 5 stars. The Group, established in 1976, now counts 6 brands: PremiÃ¨re Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip Luxury Hotels. Louvre Hotels Group, actively pursuing its development in France and abroad, plans to open 76 new hotels worldwide in 2012 and focuses on strong growth areas such as India, Brazil, the Middle East, North Africa and targeted European markets.
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