MIPIM 2012: Keynote address – The future of hotel development.

MIPIM 2012: Keynote address – The future of hotel development.

Henri Giscard d’Estaing, chairman and CEO of a major international hotel group, will share his vision on how hotel development may change in the years to come. The discussion will focus on recommendations for hotel developers and investors from the perspective of a hotel group.
Topics include:
Lifestyle trends and their impact on hotel and resort products and services
Branding: lessons from other industries
Keys for the successful opening of a hotel or resort
The influence of the economic situation on hotel demand
Hotel profitability: Greenfield and urban projects

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