Steady growth of internet penetration in Africa, a boost for e-tourism | By Josephine Wawira

Steady growth of internet penetration in Africa, a boost for e-tourism | By Josephine Wawira


Currently, there are approximately 345 million internet users in Africa, representing 9.3% of the total population and a penetration rate of 27.7%. These analytics presented in a hospitality report by Africa’s leading online travel agency, Jumia Travel, reflects the opportunity that lies for tourism and hospitality industry players in exploiting the internet to grow e-tourism.

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