The iGeneration is the new travel & hospitality disruptor | By Josephine Wawira

The iGeneration is the new travel & hospitality disruptor | By Josephine Wawira


The incessant tale of the Millennials taking over the travel industry has brought with it the rise of another group, the iGeneration, commonly referred to as Generation Z. Perhaps the mere fact that they were tagged along their parents’ expeditions, is likely to be the cause of their adventurous nature from a tender age. Now in their teenage years, Gen Zs are more intrepid than ever before, and are causing a real-time disruption in the travel and hospitality industry.

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