“Ladies and Gentlemen, our flight is overbooked today and we’d like to ask if there are any volunteers to take a later departure…”. The recent incident in which a bona fide paying seated customer of United Airlines was forcibly removed from the plane in order to accommodate a flight crew, has been drawing universal attention. The true culprit is the systematic habit of overbooking, both in air transportation and in hospitality. We are told that a room that goes empty tonight puts a dent in your annual revenue. Simply because it cannot be sold twice tomorrow or any other night. Period.