Today West Elm announced Oakland, California as the newest location for its West Elm HOTELS portfolio. With a shared focus on designing to impact, West Elm HOTELS is teaming up with Signature Development Group and Jordan Real Estate Investments to develop the hotel expected to open in 2020. Signature Development’s extensive experience with residential and commercial projects throughout the Bay Area complement West Elm’s consumer and marketing expertise to bring a unique hospitality experience to Oakland’s Uptown neighborhood. The hotel will expand on Signature’s “Hive” project and the surrounding Uptown neighborhood, and will celebrate the rich diversity and history of the location. Oakland is the sixth market West Elm has identified for its HOTELS venture, in partnership with DDK, following Charlotte, Detroit, Indianapolis, Minneapolis, and Savannah, locations that were announced in September 2016.