What C-Level Executives Need to Know About Total Hotel Profitability | By Paul van Meerendonk

What C-Level Executives Need to Know About Total Hotel Profitability | By Paul van Meerendonk


If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunities for the incorporation of these elements than an intelligent revenue strategy.

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