Franchising isn’t easy. Hoteliers often share war stories about the struggles they are facing with oppressive franchisors, including high fees, long term contracts, unreasonable mandates and liquidated damage claims. Today, Myron Salz, owner of the Centerstone Plaza Hotel Soldier Field, located at 401 Sixth St. S.W. in Rochester, Minn., is telling a different tale. Since rebranding the former Best Western Hotel to a Vimana Franchise Systems product, the proprietor of 18 years says his passion for hospitality is back. Salz said the Centerstone brand is proving to be a lifeline for travelers, especially those visiting the Mayo Clinic and attending youth sporting events. It’s also providing a boost to his bottom line. He attributes the radically-enhanced infrastructure of franchise support services that was introduced in January as a driving force for success today, and into the future.