A new trend Iâ€™m noticing is that many hotel marketers are making it increasingly difficult to find the hotel 800 and local phone numbers, as well as email addresses.
For example, in conducting a random spot-check of five of the major hotel brands, three out of the five â€œbrand.comâ€ websites I visited did not have their 800 reservations number posted on the front page. A fourth brand did have its 800 number posted, but it was a vanity number only and did not show the numerical version.
Also, it was posted in a very small font that was hard to read on a laptop, let alone a smartphone display. Only one of the five brands I randomly selected did have their 800 reservations number posted prominently, in a large easy to read font in the upper right hand side of the screen. (Kudos go out to Intercontinental Hotels Group!)