Introducing the “Psychometric SWOT” Exercise for Effective Team Development | By James Houran and Chris Mumford

Introducing the “Psychometric SWOT” Exercise for Effective Team Development | By James Houran and Chris Mumford


Growth. Expansion. Development. Progression. These words translate in a business sense to an increase in size, footprint, market share, revenue and profit or shareholder value. They are common aspirations of most companies eager to accelerate along an upward trajectory, as opposed to crisis managing a downward spiral. In the current climate, most hospitality operating businesses are in aggressive growth mode and faced with “positive problems,” such as how to acquire new contracts, how to staff new openings, or how to satisfy growing customer numbers. For small- to medium-sized businesses in particular, the consequences of rapid growth and its transformative affects can be acute.

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