In the hospitality industry, the only thing that’s constant is change. It’s clear you can’t talk about the hospitality industry these days without talking about disruption. As a hotelier, you need to constantly keep your pulse on emerging trends to avoid disappointing guests and falling behind competitors. The priority no longer lies in only increasing the number of guests you attract, but rather improving their experience to keep them coming back—whether it be online, on-property or across different touchpoints. Here are the three important changes that’ll make (and continue to make) a big impact on the hotel landscape.